Confident Promotional Strategies

A branding professional usually has a hard time talking to new entrepreneurs. They are fresh form the business school and try to apply all the marketing theories they learned in business school and are too aggressive which often does more harm than good. They tend to hurry into untested advertising specialties decisions without first understanding their target market and whatcorporate gifts their customers would really need.

To design implement a working strategy for corporate gifts requires experience and research. And because we’ve been working with all sorts of promotional products from custom mugs to promotional lanyards for over 20 years now, we have these two covered.

So I recommended to the new customer several items which we feel his outdoorsy clients will love, such as backpacks, waterproof first aid supplies, and good old custom water bottles, to name a few. Everything was less than $3 each – exponentially less than the cost of a regular print ad that goes for at least $800 or about that.

That is intelligent branding in action. Here in Rushimprint, we don’t just imprint or manufacture promotional products – we help develop brands! We know the promotional items industry from the inside out. We know that branding is NEVER as easy as putting your logo on a custom mug.